Development of an institutional stand for Vicuña at Arminera, on the grounds of La Rural, Bs. As. Aimed at materializing the scale of San Juan's copper deposit, the project integrated design, construction and content as a unified system to communicate process, scope and industrial projection with clarity.
Editorial project that shows and narrates, through the territory, the historic route followed by the main column of the army led by Don José de San Martín. The narrative crosses mountains, times and generations to "read" history through movement. The book is built as a journey.
Audiovisual campaign shot in Barreal, San Juan, for the launch of a new Ford Mustang model. The piece articulates design, speed and power with the scale of the Andean landscape, using the territory as an active part of the visual experience.
Institutional communication project developed for Glencore. The work approached communication as a comprehensive system, aimed at structuring messaging and ensuring consistency across media, audiovisual content and audiences in a highly complex industrial context.
Photographic and audiovisual documentation produced during the development of Quellaveco, one of the leading copper deposits in Peru. The work documents infrastructure, processes and operations, attentive to the industrial scale and the conditions of the territory. This material enabled the editorial development of the book, which articulates image and content as a record and memory of the project.
Space conceived as a system for reading the productive identity of the grape and the olive, developed within the framework of the Fiesta Nacional del Sol. Design, circulation and content operate in an integrated way, translating territory and production into a shared experience.
Audiovisual production developed for Anchipurac. The tour presents galleries and interactive experiences through a clear, accessible narrative, articulating content, space and audiovisual language to communicate education, culture and technology to diverse audiences.
Editorial project developed around the sanctuary of the Difunta Correa, approached as an expression of popular religiosity and cultural heritage. The book articulates territory, narrative and image to document the symbolic meaning of the site and its bond with San Juan's identity.
General production of the Símbolo de Paz tour in the province of San Juan. The project articulated music, territory and operations to accompany an artistic journey of strong symbolic content, conceived as a cultural experience and an encounter with the audience.
Development of Banco Santa Fe's institutional presence at Expoagro 2024. The space brought together architecture, graphics and visitor service as a clear, orderly system, designed to support the bank's relationship with the productive sector in a highly demanding context.
Institutional audiovisual production for McKinsey & Company, aimed at translating economic analysis and strategic outlook into a clear visual story. The piece organizes the country's data, context and opportunities into a concise narrative for decision-making settings.
Project developed for the Museo del Deporte Santafesino, integrating mapping and 360° cinema as tools for cultural mediation. The experience activates heritage content through a contemporary lens, bringing image, space and narrative together within a single system.
Global listening preview of Moon Music, the tenth album by the British band Coldplay, held in October 2024 at Ischigualasto Provincial Park, San Juan, a UNESCO World Heritage Site. The project combined immersive music, mapping and technical operations in a natural setting with no pre-existing infrastructure, adapting technology and staging to extreme environmental conditions.
Development of editorial and institutional communication projects for the Inter-American Development Bank. The work integrated content on development, territory and strategic resources in publications conceived with a systemic and rigorous editorial perspective.
Documentary production for the Grupo Petersen Foundations. The project approaches the travels of Domingo Faustino Sarmiento as a formative experience and a tool for thought. The narrative weaves together movement, observation and historical context through a clear, contemporary reading.
Institutional audiovisual production for Arcor's anniversary. The piece documents the company's history, production structure and operational scale through footage of industrial processes, infrastructure and work teams.
Audiovisual production for Techint focused on capturing operations, infrastructure and on-the-ground work in industrial environments.
Institutional book on the history of the province of San Juan. A journey that organizes territory, archival material and present-day records into an editorial sequence.
Identity system developed for Familia Monserrat. The project organizes origin, product and communication into a single visual language, designed to support artisanal production and its commercial reach, ensuring coherence and recognition across all touchpoints.
Institutional stand developed for Banco San Juan's presence at the Fiesta Nacional del Sol. The space translated the institution's identity into a large-scale cultural context, integrating architecture, graphics and content to organize information, visitor flow and connection with the public.
Institutional identity project developed for Santë. The work organized brand, website design and institutional content into a unified visual system, ensuring clarity, consistency and reading continuity across digital environments and customer-facing settings.
Project developed for Veladero's presence at the Fiesta Nacional del Sol. The proposal was structured as an immersive journey aimed at conveying to the public the real conditions of high-mountain work. Space, sound and image were articulated to build a clear, accessible experience in a large-scale cultural context.
Identity and digital production project developed for Graziani. The work structured a brand system applied to product and communication, integrating visual identity and digital representation through standardized technical processes.
Communication system developed for San Juan's institutional participation in ExpoRural 2025. The stand served as a platform for territorial and productive representation, integrating architecture, graphics and content under a common standard of legibility in a sector-specific exhibition context.
Internal communication system developed for the Veladero project. The proposal organized information, messages and content within a highly complex industrial environment, integrating graphic design, editorial pieces and digital media under a common visual and functional criterion.
Development of spatial communication and audiovisual content for the institutional presence of Wentinck Conductores Eléctricos at Expo AOG Oil & Gas and also at Expo BIEL Light + Building, held at the La Rural fairgrounds, Buenos Aires; integrating stand design and digital content applied to the exhibition space.
The proposal integrated audiovisual and digital content as an experience system that articulated cooking, storytelling and technology. Videos, screens and an application were combined to accompany the public's journey, expand access to content and strengthen the gastronomic and cultural experience of the event.
Development of a communication system for the Los Azules Project. The proposal organized audiovisual and digital content to accompany the project's scale, progress and territorial context, ensuring clear and consistent communication for internal and external audiences.
Commemorative editorial project created for the 40th anniversary of the Mozarteum Argentino San Juan. The book organizes archive material, institutional memory and historical trajectory into a unified editorial piece, conceived as a cultural record and a testimony to a sustained presence in the musical life of the province.
Project developed for the commemoration of the 90th anniversary of Vialidad Nacional. The proposal integrated the event, content and communication pieces under a single institutional approach, articulating historical narrative, federal presence and connection with the public.
Documentary film centered on the figure of Francisco Pascasio Moreno, a key protagonist in the territorial construction of Argentina. The narrative articulates exploration, geographic knowledge and the drawing of boundaries from a contemporary perspective, where landscape and history come together in a single narrative system.
Editorial project built from the journey along Ruta Nacional 40. The book articulates landscape, scale and human presence along one of the country's longest territorial axes. The edition proposes a continuous reading of the Argentine territory.
Institutional stand developed for Solfrut's presence at the Fiesta Nacional del Sol 2024. The space translated the brand's identity and production universe into a clear spatial system, integrating architecture, graphics and content to organize product and message in a high-traffic context.
Communication system developed for the Premio FGP a la Innovación Educativa. The proposal organized design, audiovisual content and space to give visibility to educational initiatives in a clear and accessible way, articulating content and institutional presence across the different stages of the award.
Audiovisual and photographic record of Agro Aceitunera's production process. The work documents cultivation, processing and infrastructure, relating production, territory and industrial scale. Imagery is used as a tool for documentation, institutional communication and brand support.
Identity and digital platform project developed for Acermat. The brand was conceived as a tool for order and clarity applied to an industrial environment, integrating identity and web into a single technical and functional communication system.
Photographic record of tanker trucks carrying out energy supply tasks. The series documents transit, infrastructure and on-site operations, bringing scale, movement and real working conditions into focus.
Territorial identity developed for Pampas del Cura, a hot springs town project in its initial stage. The work organized the name, visual system and digital media to define a common communication framework, aimed at its presentation, development and projection as a tourism destination.
Development and structuring of the brand identity for Freddy. The project integrated rebranding, environmental graphics and a digital environment under a unified visual system, applied across commercial spaces and a web platform in a retail context.
Update of the Cabo Vírgenes visual system, aimed at organizing and modernizing the brand without losing recognition. The work refined typography, proportions and applications, strengthening consistency and legibility in commercial and institutional environments.
Development of the visual identity system for Argentina Solar. The project organized the brand, color palette, typography and graphic resources applied to digital and institutional media, consolidating a clear, consistent image for the renewable energy sector.
Rebranding and comprehensive brand organization project for Caterwest. The identity was conceived as an operating system capable of articulating communication, structure and everyday experience, aligning brand, tools and deployment across industrial and corporate environments.
Editorial project developed by GHM for Techint on the Caracoles hydroelectric project. The book documents a work of energy infrastructure through a visual journey that articulates territory, construction and industrial operation in a continuous editorial sequence.
Editorial project developed for the Fiesta Nacional del Sol. The book proposes a reading of the celebration's evolution, organizing milestones, transformations and cultural context in a continuous editorial sequence. Image, archive and text come together as a unified reading system.
Editorial project focused on transhumant communities of the Andes. The book records routes, seasonal work and ways of life tied to migration. Image and editing build a document on the bond between people, landscape and continuous movement.
Idea, design and programming of web platform.
